This digital guidelines page is the foundation for the constant understanding and effective use of the Organization's digital aesthetic. These guidelines will constantly mature and adapt while the new brand gets applied in various digital channels, mediums, and applications.
User interface (UI) blocks (also known as patterns) are quite literally the building blocks for organizing and laying out your content on the various pages of your site. These blocks provide content editors with endless flexibility to facilitate the easiest and most aesthetically appealing way to communicate a message to the visitor. At the core, these patterns are designed with consistency, efficiency, and brand alignment in mind.
Good typography is the foundation of good design. The {client} font paring consists of Font 1, Font 2 & Font 3. These typefaces combine to form a pairing of typography founded in the timeless attention to legibility and balanced white space while conveying a modern and clean aesthetic.
Font 2 is a
The {client} full logo consists of the main Mark adjacent to the {client} logotype followed
Download any of the logos as an SVG file. Right-click > Save as.
The {client} extended color palette was based on the original branding and further expanded in 2022 to meet modern web development standards for a comprehensive library of on-brand colors necessary for digital needs. The colors are strategically selected to express a calm, serene and positive mood while avoiding any "trigger" colors like red.
Primary
HEX:
RGB:
Coated PMS:
Secondary
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RGB:
Coated PMS:
Warning
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RGB:
Coated PMS:
Danger
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RGB:
Success
HEX:
RGB:
Info
HEX:
RGB:
Beige
HEX:
RGB:
Coated PMS:
Light
HEX:
RGB:
Coated PMS:
White
HEX:
RGB:
Dark
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RGB:
Black
HEX:
RGB:
12780 Earhart Ave.
Auburn CA 95602
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